Stop the DIY and Invest in Your Best Sales Machine - Your Squarespace Website
Building a website is an exciting step for any business or personal project, and Squarespace is often the go-to platform for many first-time website creators.
Its user-friendly interface, beautiful templates, and all-in-one service make it appealing for those looking to build a site without hiring a web developer.
However, even though Squarespace makes DIY website creation possible, there’s still an important question to consider: should you design the site yourself, or hire a professional designer like myself?
Well it really depends on what you value most - but if you’re a business owner, the chances are money is important, and your website can be your greatest sales asset.
In this article, we’ll explore the pros and cons of each approach and explain why working with a professional designer can elevate your website from functional to truly outstanding.
Hiring a Professional Designer: The Pros
Professional Touch
A professional Squarespace designer like myself brings a wealth of experience, ensuring your website doesn’t just look good - it performs well, aligns with your brand, and stands out from competitors who might not take their website’s presence. as seriously as you do.
Custom Design Tailored to Your Needs
Designers can customize a Squarespace template or create a unique design to match your business identity. They understand how to leverage the platform’s features to meet your goals - whether you want to increase sales, generate leads, or simply showcase a portfolio. As a beginner, you’ll need to find a-lot of this information in forums - which is time consuming to say the least.
Time-Efficient
Instead of spending days, weeks or MONTHS figuring out the Squarespace platform, a professional designer will get the job done efficiently typically in under month for most moderately sized builds, allowing you to focus on growing your business or project and less on your design skills.
SEO and Performance Optimization
Many DIYers overlook SEO and performance optimizations, but a professional will ensure your site is fast, responsive, and optimized for search engines - critical factors in driving traffic. Do you understand the importance of an alt tag for example? If not, here’s another sign to hire a Squarespace designer!
Ongoing Support
When you work with a professional designer, you often have access to ongoing support. This means if anything goes wrong, or if you want to update your site in the future, you have an expert to rely on, and you can implement new pages or features at a later date down the road.
Hiring a Professional Designer: The Cons
Higher Initial Investment
Hiring a designer comes with an upfront cost, which can be a hurdle for small businesses or individuals working on tight budgets - but in the long run, the initial investment of hiring a professional pays off, as a polished, premium website instantly builds trust with viewers and builds your brand’s credibility.
Less Control Over the Design Process
While you will provide input, the designer ultimately executes the project. For some, this may feel like giving up control, but a good designer works closely with clients to ensure their vision is brought to life, and will be able to create suggestions and solutions that they feel truly represent you and your business better to serve your ideal client.
Why A Squarespace Designer is the Best Solution for your business
If you’ve weighed the pros and cons and are leaning towards hiring a professional, you’re probably realising it makes more sense to invest in such an important piece of your business. If you’re not sold, here’s a few reminders of why:
Expertise in Squarespace Customization
Squarespace designers only specialize in building custom websites that MAXIMIZE Squarespace’s full potential. Whether you need a sleek portfolio or a complex e-commerce platform, they can deliver a design that perfectly aligns with your brand and business goals - and makes full use of all of Squarespace’s features.
Focus on User Experience and Conversion
Great design isn’t just about aesthetics - it’s also about functionality. Here at Design by Ency, we build websites that focus on user experience (UX) and are optimized to convert visitors into customers, making your site a powerful business tool. We understand who you are, who your client is, and what you need to show them in order to get them to buy from your website.
Conclusion: DIY or Professional Designer?
While DIY is a tempting option for its lower cost and creative control, hiring a professional designer like Design by Ency offers numerous advantages, including expertise, customization, and time-saving benefits.
If you’re serious about building a website that reflects your brand, attracts visitors, and converts them into customers, investing in a professional designer is often the smarter choice.
In the long run, the upfront cost of hiring a professional pays off with a polished, high-performing website that helps your business thrive.
Ready to get started? Contact me today for a consultation and take the first step toward building your perfect Squarespace sales machine!
